Imagine gazing at the Eiffel Tower and other Parisian landmarks from the rooftop of Kwerk. Brighten your complexion and hair with a colorimetry workshop at Deskopolitan. Get a custom-tailored suit at The Bureau before heading back to work. Yes, you’re still in a coworking space — even if the term is now almost taboo. In 2025, it’s all about the "haute couture office". Spaces avoid calling themselves "offices"; they prefer terms like "suites". Everywhere, the goal is to offer a unique work experience, deeply inspired by the codes of luxury.

"The new trend is: 'Show me where you work, and I’ll tell you who you are,'" summarizes Laurent Geneslay, founder of The Bureau. A former trader, Geneslay left the world of finance a decade ago to reinvent the concept of workspace. Traditional coworking spaces no longer match the aspirations of a new generation that values wellness at work.

"I wanted to shake up the outdated business center model, with its monotonous towers and its repetitive metro-work-sleep cycle. I imagined a premium space, centrally located, with beautiful decor, curated services so occupants could focus solely on their work — and a great restaurant where deals are signed over lunch," he explains.

Today, in 2025, companies are increasingly investing in these high-end coworking spaces not just for the design or services, but because these work environments have become an extension of corporate identity. For young professionals, the workplace is a powerful reflection of a company’s culture, values, and ambitions.